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TEA MERGE. INDIA COLONIZED THE BRITISH COMPANY.

				
				
				
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        TEA MERGE. INDIA COLONIZED THE BRITISH COMPANY.
       Maria IGNATOV
   British tea Tetley has passed to the Indian owner. India
   namerena actively to join in world business.
          Indian company Tata Tea Ltd has got the second manufacturer in the world
   Tea bags Tetley Group for $433,6 million Transaction, which
   It will be definitively issued in March, becomes the largest
   The foreign investment of the Indian companies, reports
   Associated Press. Besides the Indian company has managed to bypass the
   The American competitor - Sara Lee Corp., which also wanted
   To get the known trade mark.
          Tata Tea is company Tata Group part - the largest vertically
   The integrated company which is engaged in manufacture of tea, coffee and
   Various spices. Both these companies already had joint business in
   Companies Tata Tetley which made tea bags in India.
          Now India has decided to become more independent.
          Now Tata Teп  supervises 23 % of the market of tea in India. New acquisition
   Not only will increase the company almost twice, but also will allow it actively
   To enter the markets of the countries of Middle East, Iran, Russia and Japan.
          However, to the most attractive to the company till now remains
   America where Tata has 24 % of the market.
          The new transaction became for India almost national event.
          The Indian government time and again accused that it protects
   The domestic companies from a foreign competition. Since 1990
   The government has reduced every possible restrictions for activity
   The foreign companies in India, and local production has there and then faced with
   The western competition. Now in Tata consider, that have found a new way
   Struggle against a competition. "If the country wishes to develop, it is necessary,
   That the Indian companies continued to get the world companies with
   Perfect reputation ".
          Besides, now Tata Tea takes the second place in the tea market
   India after world leader Hindustan Lever Limited who owns
   40 % of this market. Now India wishes to undertake courageous enough
   Attempt - to provide world leadership for the Indian tea.
          One more comment with which world agencies supply is curious
   Messages on tea merge. Under their assumption, the British company
   It has been chosen by India not casually. It was the Indian answer of England on
   Century colonisation of India. However, representatives of the Indian company
   Deny any historical reasons of the transaction and explain it only
   Economic necessity.
          Economic consequences have there and then made itself felt. The announcement of merge
   It has been made on Sunday, and on Monday of action Tata there and then
   Have risen in the price - if on Friday it made $13 for the action, in
   Monday has grown more than on 7 %.
          Tata Group it is known not only the tea business. It also
   Is engaged in consumer goods of long using, hotels,
   Cars, computer programs and telecommunications. By the way,
   According to experts, for the country similar acquisitions more
   Are necessary in the field of computer technologies, as in the tea
   The industries India is not too weak.
       "News" 2000.02.29
//* an information Source: п п п п я я п?п?п?i п iя я i, 29.02.00
//* Reg. Nom. - 1100200318.74-------------------------------------------