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Р Р?ILIР  Р?Р?RRIS THINKS ABOUT DIVERSIFIKATSII.

				
				
				
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 п п ILIп  п п RRIS THINKS ABOUT DIVERSIFIKATSII.
          London. According to newspaper Financial Times, Philip Morris Cos. Inc (MO)
   Considers possibility diversifikatsii the activity with a view of
   Decrease in the growing risk connected with tobacco business. Among the new
   Possible directions of activity are specified hotel business,
   Information business and cellular communication services. The company is afraid
   Delays of rates of growth of sales the of the leading stamp of cigarettes Marlboro,
   Occupying 10 place among the cigarettes most sold in the world, because of
   Entered restrictions on advertising and decrease in number of smokers. Branch on
   To manufacture of cigarettes Marlboro it is estimated recently in $21 billion this year
   In Europe sales volumes of cigarettes remained without changes, whereas in the USA
   There was a decrease in volumes, and in developing countries, on the contrary, them
   Increase. The most probable new direction of activity
   The companies the newspaper names hotel business, namely network purchase
   Hotels of the higher class which will carry name Marlboro. One
   From applicants the network from more than 100 four-stars is
   Hotels Le Meridien, belonging to media company Granada Group Plc,
   Which also works and in sphere of entertainments. Other alternative
   Creation cable or satellite can become a business direction
   Television channel, magazine and the cellular communication company under the stamp
   Marlboro. According to newspaper Financial Times, new business will be
   It is organised out of the USA, as in this country, on conditions
   Between the tobacco companies, it is forbidden to appropriate arrangements
   Any production of the name of stamps of cigarettes. Plans on expansion
   Spectrum of services under stamp Marlboro are developed by the European
   Company Philip Morris headquarters (Lausanne, Switzerland)
   Together with consulting firm C Eye.
       K2Kapital 2000.03.06
//* an information Source: п п п п я я п?п?п?i п iя я i, 6.03.00
//* Reg. Nom. - 1100300049.02-------------------------------------------